Rethink Fueling: Charging as an Experience or Post-Hoc EV Rationalization? | Coast-to-Coast EVs #48

From Plug and Play EV.

Join Eric, Walter, and Steve, for a discussion on the EV charging experience… should it be as fast as gas, or are we missing an opportunity to reimagine the way we travel?

This topic is inspired by Eric’s recent News Coulomb video on the overlap between public EV charging and "the holiday paradox". There’s lots to dig into, but I suggest taking in the video and its related articles before joining the conversation: https://youtu.be/TmVaKTYW7xU?si=lRq4f8MclG_ZA3vj

And to extend the idea, what if charging was designed to be a desirable experience, rather than an unavoidable distraction? As California-based charging startup Rangeway Energy wrote in response to Eric’s video:

"In hospitality, when someone’s going to be in your space for 35-55 minutes, that’s your entire business model. Hotels, restaurants, cafes want people to stay. We design around making those minutes valuable and comfortable.

[The charging industry] thinks in kilowatts and uptime percentages. In throughput and app interfaces. None of them think in dwell time and customer experience." — https://rangeway.energy/

Alternatively, is all of this thinking just post-hoc mental gymnastics to justify purchasing a vehicle that can’t (yet) fuel up in five minutes? Is the rush to 500kW, then 600kW, then megawatt charging and beyond the only path to electric vehicles being accepted by mainstream drivers?

Join us live at 5PM (Pacific) / 8PM (Eastern) to have a heated debate on why the joy is in the journey/EV road trips are an exercise in time wasting [delete as applicable!]

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