SUBARU’s Make-or-Break Moment: 2 New Models To Save the Day

From Torque News.

Subaru Is Counting On 2 New Models For Success This Year – They Are Not EVs.

Subaru says it will draw in new customers this year with two newly-redesigned hatchback models. And one of those vehicles is not the all-new 2023 Solterra EV. Check out the report and which new models to watch in 2023.

Subaru of America is counting on two redesigned hot hatchback models to attract new customers to its retailers this year. And one is not the all-new 2023 Solterra battery-electric compact SUV. The two new models are coming that new car shoppers should watch this year.

A recent report from Automotive News gets insights from Jeff Walters, senior vice president of sales at Subaru of America. The Camden, N.J. automaker is at the Auto Team America Dealer/CEO/CFO Forum in conjunction with the 2023 NADA Show.

The Crosstrek had a record year and finished as Subaru of America’s best-selling model in the all-wheel-drive lineup. The Crosstrek’s impressive sales finished 2022 higher than the Outback and Forester SUV totals for the year.

The Subaru Impreza finished the year down in sales, but Subaru of America is counting on the all-new 2024 Impreza hatchback to attract new compact car buyers to the brand. The Impreza is positioned perfectly to capture "conquest" sales from other automakers because the all-new hatchback gets impressive new upgrades and it’s fuel efficient.

This is Armen Hareyan from Torque News. Please follow us at on Twitter and for daily automotive news.

Denis Flierl Torque News Subaru reporter