From Out of Spec Podcast.

In this episode of Out of Spec Bits, Jordan and Isaiah take a deep dive into the Cadillac Optiq design. We chat with the design manager and the CMF (color, material, and finish) designer to learn how Cadillac is targeting a younger audience while staying true to the brand’s luxury ethos. Let’s talk about it.

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0:00 (Introduction)
1:02 (Hoon & The Optiq’s Design)
2:16 (Designing For A Sporty, Youthful Persona)
3:37 (EV Architecture & Proportions)
4:55 (Luxury vs Sport Trims)
6:02 (Grille Design & Inspiration)
7:04 (Lighting Animations & Brand Identity)
8:35 (Balancing Brand Cues With A Younger Look)
9:20 (Aerodynamics & Boxy Perception)
10:10 (Freedoms With EV Architecture & Celestiq)
12:13 (Vertical Lighting & The Cadillac Precision Pattern)
13:10 (Rear Window Strakes & Tail Lamp Design)
16:10 (Flush Door Handles & Mirror Design)
18:13 (Adaptive Lighting & Headlight Modules)
20:20 (Windshield Wipers & Eliminating The Rear Wiper)
22:45 (Nia Cadillac CMF Designer)
23:22 (Color & Material Choices For Younger Buyers)
25:10 (Recycled Material & Interior Combos/Outro)

#cadillac #optiq