From Top Electric.
BMW, Audi and Mercedes STRIKES BACK and SHOCKED U.S. Auto Industry —Trump’s Reaction Says It All. In a stunning overnight exodus, Mercedes-Benz, BMW, and Audi—icons of global automotive prestige—abandoned the American market, triggered by a single, devastating policy: President Trump’s 200% tariff on foreign-made cars and parts. Declared via a late-night Truth Social post, “If you don’t make it here, don’t sell it here,” the executive order obliterated the German automakers’ U.S. operations, which relied on global supply chains. The tariffs, meant to force manufacturing stateside, instead made production costs unsustainable, adding thousands per vehicle. Mercedes’ Tuscaloosa plant, BMW’s Spartanburg hub, and Audi’s import network collapsed, erasing billions in investments and tens of thousands of jobs. Dealerships, blindsided, became ghost towns; workers staged blockades, demanding accountability. Wall Street insiders cashed out early, while educational programs tied to the industry crumbled, leaving students with obsolete degrees. Germany retaliated, with Chancellor Baerbock calling the tariffs “economic sabotage,” as the EU pivoted trade toward Asia. China seized the opportunity, welcoming German factories and redefining luxury’s epicenter. The automakers reinvented themselves globally, launching electric, AI-driven campaigns, but in America, their legacy lives through underground car culture, where enthusiasts preserve these brands with DIY repairs and custom builds. This wasn’t just a market exit—it was the death of market permanence, exposing the fragility of globalization. Corporate America now questions U.S. stability, and a new era of economic walls looms. The highways will hum with different engines, but the loss of German luxury signals a deeper casualty: certainty. Was this a bold reset or a catastrophic betrayal? The answer will shape global trade for decades.
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