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I worked at Tesla starting from 2017 thru 2021. I spent most of my time in the distribution and supply chain organizations in leadership positions.
Before Tesla, I was a Director of Business Intelligence and Pricing at the largest Pet Food & Supply distributor in the US, Phillips Pet Food & Supplies. My wife and I also owned a small business in Bethlehem, PA between 2016 and 2019.
I have been a shareholder of Tesla since 2012 and currently own Tesla stock. Nothing I say constitutes as investment or financial advice.
My thoughts are my own and are not representative of everyone who currently works, or has worked at Tesla, Phillips, or any other company or organization I discuss on this channel.
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Transforming Advertising with Advanced AI: Insights from X Platform Experts
In this episode, the team behind X Platform delves into their mission to make X the leading global advertising platform. Highlighting the integration of cutting-edge AI, specifically Grok, the panel discusses how this technology will revolutionize ad targeting, creative optimization, and media buying automation. Key takeaways include X’s unique buying power, showcasing improvements made to the ad platform, strategies for integrating brand safety measures, and future advancements aimed at enhancing user and advertiser experience. The discourse also addresses the role of X in live sports, a five-year vision for the platform, and the substantial potential for small and medium businesses. A series of Q&A segments sheds light on specifics, from leveraging Shopify integration to upcoming ad formats, ensuring higher ROI, and utilizing follower data for improved ad relevance.
00:00 Introduction to X’s Advertising Vision
00:32 The Power of X’s Audience
01:38 AI-Driven Advertising Transformation
03:18 Advertiser Feedback and AI Integration
04:06 Leveraging Grok for Ad Optimization
07:59 Enhancing Live Sports Engagement
11:49 Brand Safety and Suitability
14:46 Evolving Commerce and Ad Formats
18:57 Future Vision and AI Capabilities
21:58 Q&A: Addressing Advertiser Concerns
36:31 Conclusion and Final Thoughts
