From Top Electric.

The "TACO" meme, an acronym for "Trump Always Chickens Out," has exploded across social media in mid-2025, mocking U.S. President Donald Trump’s pattern of announcing aggressive trade tariffs only to delay or retract them. Coined by Financial Times columnist Robert Armstrong in his May 2, 2025, Unhedged newsletter, TACO describes a Wall Street strategy of buying stocks after tariff-induced market dips, anticipating Trump’s inevitable backtracking. The term went viral after Trump’s heated reaction to a May 28 CNBC question, where he dismissed TACO as “nasty” and denied chickening out, inadvertently fueling its spread via the Streisand Effect. On platforms like X, TikTok, and Instagram, #TACOTrump trended with memes featuring Trump as a chicken, taco-themed MAGA hats, and satirical videos set to “The Chicken Song.” Posts acrostic poem and taco-faced Trump amplified the humor. The meme critiques Trump’s trade policy flip-flops—such as pausing 25% tariffs on Canada and Mexico or delaying EU tariffs—highlighting perceived weaknesses in his negotiating credibility. Beyond humor, TACO reflects social media’s power to transform financial jargon into a cultural phenomenon, bridging politics and entertainment. While it simplifies complex trade dynamics, the meme underscores public skepticism about Trump’s leadership and the internet’s role in shaping political narratives, making TACO a biting, shareable symbol of 2025’s digital discourse.

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