From Top Electric.

Mercedes-Benz SHOCKED The Entire Car Market! In late 2025, Mercedes-Benz quietly authorized discounts as high as $50,000 on the Maybach EQS 680 SUV and up to $15,000–$20,000 on regular EQS/EQE models — moves so aggressive that some U.S. dealerships are now selling six-figure electric luxury cars for prices that undercut loaded gasoline GLEs.

EV sales collapsed over 50 % in the U.S. and even harder in China; inventory is piling up, residuals are crashing, and the Alabama EQ factory has paused production with no restart date. The brand that once refused to negotiate is now stacking lease cash, conquest bonuses, and hidden “market adjustments” just to move metal.

Wall Street sees panic; insiders see survival. When the king of prestige starts a price war, BMW, Audi, Porsche, and even Tesla feel the shockwave. Luxury as we knew it — untouchable, non-negotiable — may never return.

This is the moment the luxury bubble cracked wide open.

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