From Top Electric.

Toyota elevates its iconic Century to a standalone brand, soaring "above" Lexus and carving "a class of its own" with bold global ambitions. Once Japan’s emperor’s ride—handcrafted with sake-fed deer leather and whisper-quiet V12 refinement—the Century breaks free, targeting worldwide elites with bespoke opulence that rivals Rolls-Royce and Bentley. This independence unleashes Lexus, granting it creative liberty to pioneer radical innovations in EVs and autonomy.

Spotlight hits at the Japan Mobility Show in Tokyo: the LS Concept, a jaw-dropping electric 6×6 three-row van blending off-road prowess, solid-state batteries, and zero-emission luxury for urban conquerors; and a sleek Century coupe, with scissor doors, hybrid fury, and Level 5 self-driving sorcery. These previews signal Century’s conquest of ultra-luxury thrones and Lexus’s tech-fueled renaissance. As rivals quake, Toyota redefines prestige—expect $200K+ price tags, artisanal scarcity, and a future where Japanese mastery dethrones European excess. The auto empire strikes back!

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