From Recurrent.

Jay Clark from Ron Marhofer Auto Family sits down with Scott Case from Recurrent to share his lessons and learnings from the pre-owned EV market.

Ron Marhofer Auto Family became pre-owned EV leaders by attracting shoppers from 500 miles. In this video, Jay shares his insights on:

– Being selective when buying at auction

– Managing EV inventory and selection

– Understanding reconditioning costs

– Getting aggressive on pricing

– Learning hard lessons about price drops