From Transport Evolved.
For many years, Ferrari has done everything in its power to keep making large-displacement, throaty-engined hypercars for the wealthy. It’s shunned any notion of environmental responsibility, lobbied countless lawmakers around the world for exemptions from EV mandates, fuel economy targets, and emissions standards — all while moving away from the aspirational bedroom-wall poster brand of the 1980s and toward an investment vehicle for wealthy 0.1%ers.
But last week, it finally brought an EV into the spotlight. The Ferrari Luce. Part engineering exercise, part design exercise in self-congratulation, the Luce may be built in-house — but it owes more to Apple’s iconic computers of the late ’90s and early 2000s than it does to most Ferraris that came before it. And, being a Ferrari, it will of course attract customers who will enthusiastically buy one for their collection, just as hardened automotive fans reject it with the vehemence of a rare-steak devotee presented with a mushroom burger.
But alongside the critique, the criticism, and yes, some pearl-clutching from the peanut gallery, we think the Ferrari Luce does one thing perfectly: it highlights the inequalities that exist in the EV world today — the issues we’re seeing time and time again as affordable models become increasingly rare, and an obsession with the ultra-wealthy drives the conversation toward whatever is in vogue, rather than what actually makes the world a better place.
Let’s go there.
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⏱️ Episode Timeline
00:00 Introduction
05:13 That Escalated Quickly
06:22 About That Comment…
07:28 But First, Some Context
08:26 Support The Channel
09:01 The Ferrari Luce: What You Actually Get
10:46 Designed By Jony Ive (Yes, Really)
11:28 That Design. Where Have We Seen It Before?
13:30 Ferrari’s Complicated Relationship With Electric
14:36 Who Actually Buys A Ferrari
17:02 What The Luce Really Reveals
19:49 People Need Affordable EVs. Not This.
21:03 Xiaomi SU7 Ultra vs Ferrari Luce: No Contest
24:44 Back To The Bedroom Wall
27:47 The Verdict
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*👥 Today’s Sponsors*
🌱 Electric Vehicle Association – https://www.myeva.org
⚡ EnergySage – https://www.kqzyfj.com/click-101290941-16952262
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*🎙️ Credits:*
Host, Script, Editor: Nikki Gordon-Bloomfield
Color: Vi Horton
Art & Animation : Erin Carlie
Producer: Nikki Gordon-Bloomfield
Music: via Artlist.io
