From The Duke of Middleville.

Rivian isn’t just launching the R2 once — they’re effectively launching it twice, and that changes everything for buyers, production, and pricing.

In this video, I break down Rivian’s R2 rollout strategy, including why the first R2 vehicles will launch as one generation, while a more advanced Gen 3 R2 arrives later, and how that split could create a classic Osborne effect across Rivian’s lineup.

😍If Purchasing a Rivian use my referral code: CURTIS1921388 to receive 500 referral points!

We’ll talk about:

Why Rivian is releasing the R2 in multiple generations

How this strategy could limit R2 production in the near term

Why many buyers may choose to wait for the later Gen 3 R2

How R2 anticipation could pressure R1S and R1T sales

Why this may turn into a buyer’s market for the Rivian R1

What this transition means for Rivian’s overall business strategy

This isn’t about hype or brand loyalty — it’s about product timing, buyer psychology, and real-world sales dynamics. Whether you’re considering an R1S, R1T, waiting for the R2, or just following Rivian as a company, this is an important moment that could impact pricing and availability more than people realize.

👉 Are you waiting for the later R2, or would you take advantage of potential R1 deals right now? Drop your thoughts in the comments.

#Rivian #RivianR2 #RivianR1 #ElectricVehicles #EVStrategy #RivianR2Launch #RivianAnalysis