From Recurrent.

Jeff Miller is crushing it with Subaru’s Solterra EV—and he’s not shy about why his competitors aren’t.

As CEO of Mark Miller’s Subaru in Salt Lake City, Jeff sold 124 Solterras while the other three Subaru stores in his market combined have sold just 35.

The difference? Commitment.

In this episode, Jeff shares how his dealership leaned into EVs when others wouldn’t, why he believes range anxiety is "retailer-driven," and the creative financing strategies (like one-pay leases) that are helping customers navigate the post-rebate world.

What We Cover:

Why Subaru’s EV strategy has been "very slow" and what’s changing

How Jeff’s dealership sells 3.5x more Solterras than competitors combined

The surprising Tesla sales split: down 60% in liberal Salt Lake, up in conservative suburbs

Why having staff and owners drive EVs matters more than advertising

Range anxiety, infrastructure gaps, and the real barriers to EV adoption in Utah

One-pay lease strategy: pay $15K instead of $40K upfront and protect against depreciation

What’s coming: Subaru’s new Trail Seeker EV

About Jeff Miller:

Fourth-generation auto retailer and CEO of Mark Miller’s Subaru Midtown and South Town in Salt Lake City. Jeff has been driving a Solterra for three years and believes EVs are "the absolute perfect car" for most daily drivers.

Links:
🔋 Learn more about EV Insider: https://www.recurrentauto.com/about/ev-insider

📊 Check your EV’s battery health: https://www.recurrentauto.com