From Torque News.

Ford has just revealed early prototypes of an affordable mid size electric pickup, and this is not just another teaser photo drop. This is part of what Ford CEO Jim Farley calls the Universal Electric Vehicle project, which he described on X as one of the most audacious and important projects in Ford’s history.

That is a big claim, so let’s slow down, unpack it, and answer the three questions that actually matter. Who is behind this, how is Ford planning to pull it off, and why should you, as a viewer and potential buyer, care beyond the headline.

Reference: Ford’s New Mid Size EV Truck Targets $30K Pricing, But Let’s See If Unicasting Delivers and 2027 May Be Its Biggest Risk
https://www.torquenews.com/1/fords-new-mid-size-ev-truck-targets-30k-pricing-lets-see-if-unicasting-delivers-and-2027-may-be

This is Armen Hareyan from Torque News. Please follow us at https://twitter.com/torquenewsauto on Twitter and https://www.torquenews.com for daily automotive news. Also, follow us on Telegram at https://t.me/teslaev

Ford’s CEO Jim Farley’s tweet: https://x.com/jimfarley98/status/2019388693866271070