From Munro Live.
At CONEXPO, we talked with Chief Product Officer Joe Van Faasen from Morey to talk about how “The Roach” was designed from a completely different starting point.
Instead of designing for ideal conditions, The Roach is purpose-built for the realities of the jobsite—shared use, long shifts, rental fleets, rough environments, and constant handoffs between crews.
Joe explains how rethinking the design process from the ground up led to a solution built specifically for how equipment is actually used in the field.
https://www.moreycorp.com/products/roach
Munro Live is the media division of Munro & Associates, an engineering consulting firm with a design-first approach. At Munro, we specialize in costing, benchmarking, and product & manufacturing optimization, helping our clients reimagine their products and processes to achieve better business outcomes—driving down costs while increasing efficiency, performance, and quality.
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