From DW REV – Cars & Mobility.

Mercedes-Benz is facing one of its toughest years in decades. Profits have plunged, sales in China are falling, and fierce competition from Chinese EV makers is reshaping the global car industry. Has the iconic three-pointed star lost its shine — or is this just a temporary crisis?

Chapters:
00:00 Is Mercedes Losing Its Shine?
00:11 China’s EV Price War Hits Mercedes
00:40 The Numbers: Profit Collapse Explained
01:49 Mercedes’ Strategic U-Turns
02:07 The “Luxury First” Gamble
02:56 Why Mercedes Returned to Volume Cars
03:32 The Limits of Autonomous Driving
03:55 Mercedes’ EV Strategy Problem
04:29 The EQ Branding Mistake
05:25 Why China Became the Battleground
06:25 Discounting Could Destroy the Brand
06:57 Why Chinese EVs Are Winning
07:43 What Germany’s Car Industry Is Missing
08:17 China’s Economic Slowdown
08:53 The Global Rise of Chinese Carmakers
09:32 Why Mercedes Must Build Every Powertrain
10:54 Unexpected Growth Outside Core Markets
11:25 Mercedes’ Financial Cushion
11:48 The Biggest Product Offensive Ever
12:28 Can the Three-Pointed Star Rise Again?

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REV – The Global Auto and Mobility Show from Deutsche Welle

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