From Recurrent.

CDK Study 👇
https://www.cdkglobal.com/insights/new-study-reveals-sharp-shift-evs

Electric vehicle adoption faces a surprising challenge: shoppers believe things about EVs that simply aren’t true. And according to automotive leader David Thomas, from CDK Global, these misconceptions are getting worse, not better.

In this episode, David shares eye-opening data from his latest research on EV shopper perceptions, revealing a massive gap between what people believe and what’s actually true about electric vehicle ownership costs, charging infrastructure, and long-term value.

What We Cover:

🔧 The Maintenance Myth – Why all shopper types (including current EV owners!) wrongly believe EVs cost more to maintain and repair

💰 The Leasing Landscape Shift – How 77% of shoppers changed their preference when offered great lease deals, and what happens now that those incentives are gone

⚡ The Charging Infrastructure Paradox – 30% more DC fast chargers added in the past year, yet shopper confidence is declining. Why?

🚗 Tire Wear: Myth or Reality? – Unpacking whether EVs really chew through tires faster (spoiler: it’s complicated)

📊 The Plug-in Hybrid Shopper Advantage – Why PHEV shoppers are the most informed group, even more than current EV owners

🔮 2026 Predictions – Where David is putting his money: luxury EVs and what that means for dealers

🏠 The Home Charging Blind Spot – Why 80% of households have the charging solution already (their driveway), but don’t realize it

Guest:
David Thomas is an automotive industry leader at CDK Global specializing in market research and consumer behavior insights.

About EV Insider:
EV Insider is produced by Scott Case and the team at Recurrent, bringing you ground-level insights from automotive dealers, executives, and industry experts navigating the electric vehicle transition.

Learn more about Recurrent: https://www.recurrentauto.com

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