From Recurrent.
Colorado has been one of the hottest EV markets in the country. At one point offering deals so aggressive that shoppers were leasing EVs for $19 a month. But now the incentives are gone, the “big beautiful bill” is behind us, and the entire region is entering a new chapter of EV adoption.
In this episode of EV Insider, Scott Case sits down with Fred Emich, owner of four Colorado dealerships (Volkswagen, Kia, and Chevrolet) to unpack what really happened in Colorado’s EV surge — and what’s coming next for EV shoppers and the used EV market.
In this episode:
How Colorado’s combination of $7,500 federal + $5,000 state incentives created some of the most compelling EV deals in the U.S. — including $19/month ID.4 leases.
Why Colorado’s EV boom “drained the swamp” in Q3, and what sales look like now that incentives have sunset.
Why used EV sales at Emich Auto Group are up 50%+ year-over-year even after rebates disappeared.
The unexpected winners in the used EV market — including ID.4s, Audi Q6, and even the occasional Cybertruck.
Why so many two-year EV lessees are returning their cars only to buy… the exact same car again, but used.
The real story behind the ID. Buzz hype vs. sales numbers — from stop-sale recalls to tariff impacts.
What Fred believes EV shoppers must understand in a post-rebate world — and why “the party isn’t over; it’s just quieter.”
If you want a no-BS, on-the-ground perspective from a dealer who’s been EV-first for years, this episode is a masterclass in how incentives, charging, customer behavior, and used EV economics really work.
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