From Recurrent.

Can EVs work in rural Texas? Christopher Singleton says yes, but only if dealers get the strategy right.

Christopher Singleton, Managing Partner at Mike Terry Auto Group, oversees four dealership locations across central and east Texas—markets where diesel trucks dominate, charging infrastructure is sparse, and shoppers prioritize reliability over technology. In this conversation, Christopher shares how his team is navigating the EV transition in communities where the use case has to be proven, not assumed.

What we cover:

Why most of buyers end up purchasing something different than they planned, and how that creates EV opportunities

The myth of range anxiety: Why Christopher changed his mind after personally owning EVs

Why hybrid technology may be the smarter near-term strategy for rural dealers (hint: it’s about service margins)

How to match inventory to local demographics: income levels + infrastructure = success

Why education (not pressure) is the key to converting skeptical shoppers

Christopher brings a refreshingly honest, business-focused perspective to EV adoption. He’s not anti-EV, but he’s meeting his rural customers where they are.

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