From Electric Vehicle Society.

North America’s auto industry is falling behind on EVs—and protection may be making the problem worse, not better.

While global competitors invested early in electric vehicle technology, battery manufacturing, and software, much of the North American industry stayed focused on gasoline vehicles longer — because they were profitable.

Now the gap is visible.

EVs are becoming cheaper, more advanced, and easier to build elsewhere, while consumers here face higher prices, fewer options, and slower access to new technology.

This isn’t about ideology.
It’s about competitiveness.

History shows that when a better technology scales globally, protection only buys time — it doesn’t change the outcome.

The real question is no longer whether the industry must adapt, but how long protection should last — and at what cost to consumers and competitiveness.

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