From Torque News.

Today, we are looking at a massive shakeup in the automotive world that proves you don’t always have to build the most cars to win the race.

So I think Rivian has just figured out a brilliant strategy. They found four specific ways to put their technology into the hands of millions of regular drivers without actually selling them a Rivian-branded vehicle!

During a recent interview on The Verge’s Decoder podcast, Wassym Bensaid – Rivian’s chief software officer and co-CEO of the Rivian-Volkswagen joint venture – discussed the growing partnership between Rivian and Volkswagen and revealed something many people may have overlooked. According to Bensaid, one of the first products being developed through the joint venture is Volkswagen’s upcoming ID.1, an affordable EV expected to sell for less than $25,000.

When most people think of Rivian, they think of expensive, high-end electric trucks and SUVs like the R1T or R1S. But Rivian’s chief software officer just dropped some massive clues about their mega-partnership with Volkswagen Group. And folks, this isn’t just a simple business deal. It is a massive technology rescue mission! Volkswagen has struggled with glitchy software for years—just look at how the ID. Buzz launch struggled. So now, they are paying Rivian for the brains behind the machine.

Let’s break down the simple reality of how Rivian is going to conquer the market through Volkswagen!

Reference: Rivian Found Four Ways To Reach Millions Of Drivers Through Volkswagen Without Selling Them A Rivian
https://www.torquenews.com/1/rivian-found-four-ways-reach-millions-drivers-through-volkswagen-without-selling-them-rivian

This is Armen Hareyan from Torque News. Please follow us at https://x.com/torquenewsauto on Twitter and https://www.torquenews.com for daily automotive news. Also, follow us on Telegram at https://t.me/teslaev