From Everything Electric Show.
👀Welcome to a special live episode of the Everything Electric podcast, recorded right in the heart of Oxford Street thanks to @renaultgroup .
This is a rare, unfiltered conversation with three of the most influential voices in clean energy and human behaviour:
🎙️Greg Jackson (CEO, Octopus Energy)
🎙️Rory Sutherland (Behavioural Science, Ogilvy)
🎙️Robert Llewellyn (Fully Charged)
We’re living through a strange moment. Clean energy is advancing faster than ever… yet the global system still clings to fossil fuels, geopolitical instability, and outdated market rules. So what’s really going on?
⚡ In this episode, we explore:
🔋 Why fossil fuels are fundamentally inefficient (and losing ground)
🔋The surprising psychology behind EV adoption (spoiler: it’s not about saving the planet)
🔋 How the UK’s electricity pricing system is distorting costs
🔋The idea of an “energy pension” and how solar could deliver ~11% returns
🔋Why countries like China are racing ahead while others hesitate
💬 Standout moments:
👀 “Oil and gas are like an abusive partner… it’s never going to be different.”
👀 The “Château Pétrus” analogy that perfectly explains energy pricing
👀 Why petrol stations might soon look… completely outdated
👀 “You just plug it in like a phone. Shut up.”
This conversation is about technology, economics, human behaviour, and what the future will actually feel like. Enjoy! @OctopusEnergy
00:00:00:00 Welcome and a little caveat!
00:01:10 Ad Break
00:01:32 Set the scene
00:05:20 Greg Jackson, Rory Sutherland & Robert Llewellyn
00:07:00 Why?
00:09:41 Robert Llewellyn on Efficiency and Internal Combustion Engines
00:11:18 Rory Sutherland on EV Hostility
00:16:14 The Energy Crisis and Fossil Fuel Industry "Audacity" – Greg Jackson
00:20:53 Oil and Gas – an "Abusive Partner"?!
00:22:56 Market Reform and the Future of BP and Shell
00:28:10 Harm Reduction vs Perfectionism
00:30:45 The Norwegian Paradox and Imported Emissions
00:33:11 Marginal Pricing: The "Pint of Beer" Analogy
00:34:31 Overcoming the Standard of Perfection in New Tech
00:37:46 Greg Jackson’s Three Magic Wishes for Energy Reform
00:40:14 AI Data Centres and Localised Pricing
00:43:46 The Perception and Politics of Electric Vehicles
00:45:52 Behavioural Science: Social Copying and the Sigmoid Curve
00:48:21 The IKEA Effect: Loyalty through Sunk Effort
00:50:11 Induction Hobs and the Benefits of Electrification
00:51:03 Reframing Clean Tech as an "Energy Pension"
00:53:08 Preppers and "Freedom Cars" in Texas
00:54:39 The Success of Global EV Test Drives
00:56:53 Micro-Mobility and the Quiet Streets of China
01:00:08 Displacing Global Fossil Fuel Consumption
01:03:03 Symbolic Action vs. Meaningful Energy Change
01:04:45 Closing Remarks and Audience Farewell
Why not come and join us at our next Everything Electric expo: https://everythingelectric.show
Check out our sister channel Everything Electric CARS: https://www.youtube.com/@fullychargedshow
Support our StopBurningStuff campaign: https://www.patreon.com/STOPBurningStuff
Become an Everything Electric Patreon: https://www.patreon.com/fullychargedshow
Become a YouTube member: use JOIN button above
Buy the Fully Charged Guide to Electric Vehicles & Clean Energy : https://buff.ly/2GybGt0
Subscribe for episode alerts and the Everything Electric newsletter: https://fullycharged.show/zap-sign-up/
Visit: https://FullyCharged.Show
Find us on X: https://x.com/Everyth1ngElec
Follow us on Instagram: https://instagram.com/officialeverythingelectric
To partner, exhibit or sponsor at our award-winning expos email: commercial@fullycharged.show
EE NORTH (Harrogate) – 8th & 9th May 2026
EE WEST (Cheltenham) – 12th & 13th June 2026
EE GREATER LONDON (Twickenham) – 11th & 12th Sept 2026
EE SYDNEY – Sydney Olympic Park – 18th – 20th Sept 2026
#fullychargedshow #everythingelectricshow #homeenergy #cleanenergy #battery #electriccars #electricvehiclesuk #CleanEnergy #EnergyTransition #RenewableEnergy #FutureOfEnergy #ElectricVehicles #EVs #HeatPumps #SolarEnergy #ElectricityPrices #EnergyCrisis #UKEnergy #EnergyMarket #OctopusEnergy #GregJackson #RorySutherland #RobertLlewellyn #EverythingElectric #FullyCharged #ClimateTech #NetZero #Decarbonisation #Sustainability #GreenEnergy #EnergyPolicy #BehavioralScience #EnergyEconomics #TechForGood #Innovation #ClimateSolutions #Electrification
