From Recurrent.

Roland Lynn, Executive General Manager of Clay Cooley Nissan and Don Davis Nissan in Dallas and Arlington, Texas, has been in the EV game longer than most dealers. He sold his first electric vehicle back in 2008—a

Mitsubishi i-MiEV with a laughable 60-mile range—and he’s been watching the market evolve ever since. Now, overseeing dealerships in one of America’s fastest-growing EV markets, Roland shares what’s actually working (and what’s not) in Texas.

What we cover:

The 100 EV/month baseline: How his Dallas store moved serious volume with the used car tax credit—and what happens now that it’s gone

Infrastructure is still the problem: Why the massive geographic sprawl of DFW makes charging accessibility the #1 barrier

No more "typical" EV buyer: The market has diversified—commuters, families, second-car households, and primary EV drivers all shop differently

The long-term vision: Roland forecasts 25-30% EV market share, 20-25% hybrid, and 30-40% gas vehicles in the future

Why no OEM is abandoning EVs: Timelines are shifting, but no manufacturer is walking away from electrification

Roland brings operational realism and long-term optimism—he’s not overselling the transition, but he’s also not backing away from it. If you’re a dealer trying to navigate the post-subsidy EV market, or you’re just curious what 100 EVs a month actually looks like at a Texas dealership, this is essential listening.

About Roland: Executive General Manager of Clay Cooley Nissan and Don Davis Nissan, part of the 25-store Clay Cooley Auto Group spanning Dallas-Fort Worth with brands including Nissan, Ford, Chrysler, Dodge, Jeep, Ram, Hyundai, Kia, Mitsubishi, and Cadillac.

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